Hallmark Photographic Collection
Last month the Nelson-Atkins Museum of Art in Kansas City, Mo., acquired the complete Hallmark Photographic Collection, considered the broadest and most important private holding of American photography. It consists of 6,500 images by 900 artists, and has an estimated market value of $65 million. Hallmark Cards made a significant portion of the collection a gift to the museum, which then purchased the balance with a donation from the Greater Kansas City Community Foundation.